Meet The Sporting Connections Team

With a distinguished career spanning over 40 years, James began his professional journey at Lloyd’s of London as an aviation broker, working with clients across the global airline industry. He later transitioned into the sports sector, where he has built a reputation as a leader in commercial rights—covering stadium naming rights, headline and lead partnerships, licensing, and sponsorship.

Over the past three decades, James has successfully operated across a wide spectrum of sports, including football, rugby, cricket, polo, and motorsport. His work has helped secure over £50 million in sponsorship revenue, demonstrating his deep commercial insight and extensive network. His expertise is now instrumental in developing the global reach and commercial capability of the group within the wider sports and entertainment landscape.

With over 30 years of distinguished experience in property development, investment brokerage, and wealth management, Paul has built his reputation connecting investors with high-value opportunities ranging from £25,000 to £1 billion.

As founder of Investor Connections, and Property Connections, Paul has successfully matched many high-net-worth individuals and family offices with exclusive investment opportunities while maintaining the highest standards. His expertise in identifying undervalued assets and recognising growing markets has delivered exceptional returns for clients across multiple sectors.

Now, Paul brings this proven expertise to the sports industry. Sporting Connections bridges the gap between professional athletes seeking sophisticated wealth management for post-career success and institutional investors pursuing strategic opportunities in sports franchises, stadiums, and sponsorship assets.

Paul's approach remains unchanged: building meaningful, long-term partnerships based on trust, transparency, and delivering opportunities that truly align with each client's goals.

Just shy of 40 years selling and buying property joined forces with Paul to set expand the success of Investor Connections in 2022 and as a co-Founder of Sporting connections Connections, continues to introduce investors to a carefully curated selection of property and alternative investment opportunities.

Over the years, he has built lasting relationships by staying true to a simple approach, listening, being transparent, and only recommending opportunities he would personally invest in.

Whether it's a fixed-income investment backed by strong security or a joint venture with an experienced developer, his role is to ensure each opportunity aligns with the individual needs and goals of his clients. He is particularly drawn to projects that offer a broader positive impact, including innovative health and wellness ventures.

Austen strongly believes investments can deliver strong returns while also contributing to the planet and supporting humanitarian values, proving that financial success and social responsibility can go hand in hand.